Label Design for Chateau Pontet-Canet Wines

Chateau Pontet-Canet is an established Winery in Bordeaux, France. In this project I created wine bottle labels for a fictitious Red blend and White blend to be sold in the American Marketplace.

Chateau Pontet-Canet uses biodynamic agriculture methods which allows Mother Nature to do as much of the work as possible. It was the original organic farming methods and treats soil fertility, plant growth, and livestock care as ecologically interrelated tasks. What intrigued me the most about this concept was the astrological sowing calendar and spiritual perspective behind it.

Knowing the growing interest behind natural and organic food production in North America, I included the moon phase and starry night sky on the Bordeaux Red Blend to emphasize this aspect of the winery, and used the bright Sunny sky as a contrast on the White Blend.

Product photography is my own.

Arielle Moore